Welcoming Sarah Craig, our new Director

2 August 2021

GRACosway is delighted to announce that Sarah Craig has been appointed as our newest Director of Corporate and Financial Communications.

Sarah will extend GRACosway’s existing strengths in strategy development, media engagement, corporate positioning and issues and crisis management, while also bolstering our growing investor relations capability.

Sarah joins GRACosway with more than 25 years’ experience in communications and finance related roles, supporting a variety of ASX-listed and non-listed local and international companies.

She was previously a Director at Sefiani Communications Group for more than 16 years, leading a number of award-winning programs. Most recently, Sarah was awarded the 2020 PRIA National Golden Target Award for the Best Investor Relations Campaign.

Her extensive client list has included: Lendlease; Expedia; Hotels.com; Mitsubishi Heavy Industries; Macquarie Bank; ALDI; eftpos; AMP Capital; St.George Bank; Nous; Qantas; Woolworths; OPSM; Downer EDI; TAFE NSW; David Jones; CPA Australia; and the Australian Meat Industry Council.

“GRACosway is delighted to have someone of Sarah’s expertise and reputation join our Corporate and Financial Communications team,” said Joint Managing Partner Ben Wilson. “With vast experience and insight leading national communications strategies for clients across a wide range of sectors, Sarah will make a valuable contribution when helping our clients achieve their goals.”

“I am thrilled to be part of the GRACosway CFC and investor relations teams as I’m able to put to good use the many skills I have gained across a 25-year career both as a former stockbroker and corporate communications strategist,” said Sarah. “I’m getting the best of both worlds in a place with extremely talented people and interesting clients, where I’m able to extend my experience, and that’s exciting, motivating, and inspiring.

“The rise of technology, ESG (economic, social and governance) issues and the recent changes to international legislation – which has resulted in a major shift in dynamics between broking analysts and institutional shareholders – makes the world of investor relations an interesting and rapidly evolving place. It requires a more sophisticated approach in how ASX-listed companies communicate and engage with their investors and other key stakeholder groups.

“With less research being produced by sell-side analysts, it also means small to medium size entities have to work much harder and smarter. They must increase their direct communication to engage with investors while also clearly understanding and addressing their changing expectations, particularly in regard to the role businesses should play in society.

“Solid and strategically placed media articles by opinion-leading journalists have never been more important and form an essential part of a holistic investor relations strategy. Very few communication agencies are able to offer this combination of services, which, in my opinion, sets GRACosway head and shoulders above from the rest.

“I look forward to supporting GRACosway’s clients with investor, corporate, media, broader stakeholder and change communications counsel.”

For further information on our communications and investor relations capabilities, please contact:

Sarah Craig
Director, Corporate and Financial Communications
+61 403 077 478


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