Sophie Hull

Sophie is a highly experienced media strategist and political adviser.

She provides strategic communications services and support to GRACosway’s government and corporate clients, delivering expert counsel and advice across media relations, crisis communications, corporate affairs, and stakeholder engagement.

Sophie’s recent work includes advising the leadership team of a major government infrastructure entity, leading the execution of strategic issues and reputation management. Sophie also works with other GRACosway government and corporate clients including Richard Crookes Constructions and Ventia, with a focus on crisis and issues management.

Previously, Sophie was a Director of Communications for a deputy leader of a state political party and worked directly with senior state government leaders through major crisis events, including bushfires, the COVID-19 pandemic, and flooding events, to communicate rapid policy changes and implement complex, multi-level communications plans.

The first two decades of her career were spent as a broadcast journalist with on-air roles at the BBC, Channel 7, and Sky Business.