Joel Labi joins GRACosway

GRACosway welcomes former political media advisor, journalist and news anchor Joel Labi as our newest Director – Corporate and Financial Communications.

A seasoned media and communications professional, Joel brings to the firm more than 15 years’ experience across journalism, politics, international business and the private sector. Clients and colleagues will benefit from his expansive strategic communications knowledge and expertise, as well as his broad networks across media and government.

Joel most recently served as a Media Adviser to a Federal Treasurer and was part of the team responsible for navigating the economy through the COVID-19 pandemic. Joel worked on two Federal Budgets, numerous COVID-19 related matters and significant legislative reforms, including those relating to the News Media Bargaining Code, superannuation, and digital payments covering cryptocurrency, BNPL and Digital Wallets.

Prior to his time in politics, Joel built a highly regarded career in the media and as a journalist in Australia and abroad. He was a news anchor at Sydney radio station 2GB before working as a producer and reporting on air for CNN International in the US and Hong Kong, and then eventually taking up a role as an anchor and Asia correspondent for Reuters.

Joel’s experience also extends to the private sector, having previously led the communications functions for international companies operating in highly regulated industries, including a venture capital firm in Hong Kong, a listed US cannabis distribution company, and a cyber security firm operating in the Middle East.

During this time, Joel worked to develop and implement communications strategies, sharpening his proficiencies in media relations, profile-raising, reputation management, issues and crisis management, internal communications and media training. In addition, he assisted to prepare and deliver pre-IPO communications strategies, investor relations programs, and support for listed companies.

Joel said, “I am delighted to join GRACosway, one of Australia’s most respected public affairs and strategic communications consultancies. With an unmatched client roster and immensely talented team members, I look forward to both applying my skills and experience on behalf of our clients as well as learning from my colleagues.”

Managing Partners Ben Wilson and Geoff Elliott said, “With his experience in media, government and business, we are delighted to welcome Joel to the firm. He is highly focused on delivering outcomes for clients and will be a terrific addition to our Sydney office and the broader Australia and NZ teams.”

Find out more about our Communications services:

Geoff Elliott
Managing Partner – Corporate and Financial Communications
+61 488 051 888
[email protected]

Ben Wilson
Managing Partner – Transactions and Corporate
+61 407 966 083
[email protected]

Joel Labi
Director – Corporate and Financial Communications
+61 450 582 360
[email protected] 


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